Freedom is nigh. Choose your tools. Become the boss of your tech stack.

99% of the tracking setups built for ads or analytics could be better. I'm not talking marginal gains — I mean a step change in how much you can trust your data.

Browser-side measurement leaks everywhere; it still earns its place on smaller budgets, but once you start to scale I move your collection server-side (server-side GTM). The final step is wiring offline conversions from your CRM or backend, so you measure the whole journey over the long run (qualified leads, deals…) — and even your e-commerce site can run its tracking straight from the backend.

In short: I rebuild the measurement chain that survives iOS, cookie loss, browser limits and consent — fully GDPR-compliant.

Clean GA4, BigQuery export, modelling, Looker Studio dashboards that actually answer the business's questions. I build the pipeline that turns raw events into decisions.

Want to get more out of your dashboards? I get fully hands-on with the analysis and interpretation, and I hand you the keys to level up your own team. Moving to another platform (Matomo, an in-house build…)? Testing other attribution models (Hyros, Dreamdata…)? Going deeper on behavioural data (Hotjar, Microsoft Clarity, Mouseflow…)? You know where to find me 👀.

The core lever for using AI as a growth engine is the quality and consistency of the data you feed it. It sounds abstract at first, but as the obsessive geek I am, I've turned the problem over every which way to find the best ways to organise your company's data. Owning a solid "knowledge base" isn't that complicated, and it's the platform every future evolution will build on.

Then we build what uses it: chatbots, LLM automation, agents, scripts that chew through your data and reporting. I find the tasks worth automating and ship concrete tools — not slides.